A Brief History of the Early Days of Banner Advertising
As soon as the public began using the internet regularly during the 1990s, online advertising was introduced and grew exponentially within just a few years. Banner advertising specifically took off and before long banner ads were popping up on every website. In fact, all those banner ads quickly became a bit of an eyesore, and in 1996 the Interactive Advertising Bureau was created to manage online advertising. The Bureau set standards for the sizes and format of banner advertising, but it wasn’t long before web designers and marketers were discovering new ways to innovate their banner ads without breaking the rules.