While minimalism might conjure up images of uncomfortable chairs and all white interior decorating, in truth, minimalism is a powerful design tool, especially for web design. The roots of minimalistic design are bound in Japanese art culture during the 20th and 21st century. However, the phenomena spread quickly around the world and today elements of minimalism can be found in everything from car design to websites, architecture, and more. The actual definition of minimalism is “design stripped to its essential elements”.
As soon as the public began using the internet regularly during the 1990s, online advertising was introduced and grew exponentially within just a few years. Banner advertising specifically took off and before long banner ads were popping up on every website. In fact, all those banner ads quickly became a bit of an eyesore, and in 1996 the Interactive Advertising Bureau was created to manage online advertising. The Bureau set standards for the sizes and format of banner advertising, but it wasn’t long before web designers and marketers were discovering new ways to innovate their banner ads without breaking the rules.
It might sound like an old-man marketing scheme, but Power Words are an essential part of advertising. With all the innovative marketing being done today, it’s easy for business owners to think that tried and true marketing principles are becoming a thing of the past. However gimmicky the phrase “power words” may sound, these words have been used in marketing since the beginning for a reason. Power words subtly instill the need to take action in the person reading the words. These words walk the fine line between being abrasively in a person’s face, something most customers do not want, and engaging customers in your message in an active way.